If you have been a webmaster for the past few years, you may have noticed considerable changes in the world of SEO.
Indeed, there have been many updates and Google algorithm updates that have made SEO much harder than ever before. Just before the close of 2015, there was a vast Google update that de-indexed thousands of private blog networks, leaving some of the top SEO gurus with considerable losses in rankings. Hence, with this in mind, it’s essential to understand that in 2015 it’s much more beneficial to link earn rather than link build. This article will look into this.
SEO is essentially centered entirely around link building. Whether you are building particular and legit-looking links through a private blog network or are spamming blog comments on any website you can find, you are essentially link building.
Link building is nearly bad in terms of long-term SEO results, as the term link building implies that it is not natural. Indeed, it means that you had to set out and create links that look like they are from other people when it is just you that is doing it.
As you can tell, Google hates this practice, and that is why it has become so much harder to get SEO results through link building as of late.
This is where link earning comes into play. Link earning means that you don’t build a link yourself; it means that you earn it. It means that someone else goes ahead and links to you because they think your content is worth it. SEO was genuinely made for this in the first place. Links were meant to be a sign from someone else on the internet showing their support for your content and essentially giving you a ‘vote’ to get higher rankings on the search engines. Of course, individuals took advantage of this by creating these ‘votes’ by themselves. However, as you can tell, sooner or later, Google will make it so the only links that will be counted will be legitimate ones from other webmasters.
With this in mind, the concept of content truly is becoming more prevalent lately. It has become challenging for someone to boost their rankings through link building. Webmasters opt to go the extra mile and create helpful and well-written content on their websites. When they do this, they don’t have to do any link building because they will earn links naturally from others. When truly great content is published, you will earn links from others, as they will find the content truly helpful and worth sharing with others.
An example of an instance of link earning would be if you were to start a blog about Food and Restaurants. If you go ahead and make a great piece of content that is not only very helpful but easy to read and look at, you may earn a link from some of the top food review sites, such as Time Out Dubai. Earning a link from a site such as Time Out Dubai will instantly make your Food and Restaurant blog famous with many viewers. You will be receiving these viewers not because you had a great black hat link building strategy but because you went ahead and provided the Food and Restaurant community with something useful, so they earned you excellent links.
You see, this is how Google truly wants its search engine to be at the end of the day. Only genuinely unique content appears on the first page. There are no sites ranked through unethical link building, just great sites with great content do. These sites have earned their links, not created them themselves. Honestly, this will be hard for many webmasters who have relied on link building tactics. However, in the long term, creating some genuinely unique content will ensure a site that will be profitable and successful for years to come.
SEO in Dubai company SHS Services concludes, it’s crucial that with time, webmasters begin creating some truly excellent content with the reader in mind and not search engines so that they can earn links without having to worry about complex link building strategies.